RED STICK
REVELRY
Rannah Gray Communications is one of the state’s leading public engagement firms for transportation and planning projects that require creative branding and outreach strategies.
MOVE2042
Client: Capital Region Planning Commission
Project Lead: Neel-Schaffer
2016-2017
Designed branding and public outreach for the update of the Capital Region Long-Range Transportation Plan. This project includes stakeholder outreach, two rounds of public open house meetings and promotion of an online survey to obtain community input for transportation improvements needed to manage growth and improve movement 25 years in the future. The project also included managing media outreach, designing and producing collateral materials and building a stakeholder database and network to achieve buy-in for the plan throughout five Capital Region parishes.
TRAMLINKBR
Client: East Baton Rouge City-Parish
Project Lead: HNTB
2015-2016
Responsible for branding and public outreach for this project to complete studies and obtain environmental approval from the Federal Transit Administration (FTA) for a 3-mile tram system along the Nicholson Drive corridor, linking downtown Baton Rouge with Louisiana State University. This modern streetcar was originally envisioned in FUTUREBR, the City-Parish Comprehensive Master Plan for Land Use and Development. RG Communications designed the website; produced informational videos which included an aerial shoot of the corridor; created collateral materials; managed stakeholder, public and media outreach for the project; and provided support for the engineering team.
CAPITAL REGION BICYCLE & PEDESTRIAN SAFETY CAMPAIGN
Client: Capital Region Planning Commission
Project Lead: Rannah Gray
2014-2015
To reach younger drivers before bad habits develop, this advertising and public education campaign included outreach to high school and college students that highlighted road safety in teen-targeted communications. A high school video competition was held with more than 100 participants, with the winning entry produced in cooperation with team members and run in movie theatre ads. This campaign relied on input from teen focus groups to determine best communication media. Outdoor advertising near high schools and universities reinforced the message using creative messages involving dance teams and pop culture themes.
Calcasieu Parish Transportation Plan
Client: Imperial Calcasieu Regional Planning and Development Commission
Project Lead: Neel-Schaffer
2016-2017
Working with the engineering team and Calcasieu Parish Police Jury, this project involved the update of the transportation plan with emphasis on the Lake Charles area. Responsibilities included stakeholder and public outreach, database development, stakeholder workshop and public meeting coordination, and production of the final report. Media outreach included contacting local news outlets, managing interview requests and working with the local government access channel to get information to the public.
FUTUREBR
Client: East Baton Rouge Parish
Project Lead: Fregonese Associates
2011
Public Outreach lead for the development of the Comprehensive Master Plan for Land Use and Development. This project included design of the project brand, developing and implementing community outreach, media relations, public official coordination and public meeting management,
and building a database of more than 2,000 interested stakeholders to provide input.
COASTAL PROTECTION AND RESTORATION AUTHORITY
Client: CPRA and Governor’s Office of Coastal Activities
2006 and 2017
Coordinated public meetings and media outreach held in Lake Charles, Houma, New Orleans and throughout coastal Louisiana and managed production of the first comprehensive master plan for coastal Louisiana. In 2017, worked with Marmillion + Company, conducting stakeholder interviews and providing support for the creative of a communications plan for CPRA, focused on communication strategies for the updated master plan.
